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Rehabilitation centre, Pasohlávky
Skříčková, Alžběta ; Císař, Lukáš (referee) ; Müller, Jan (advisor)
The diploma thesis deals with the design of a rehabilitation center, which is located in the cadastral area of the village Mušov on the border of the village Pasohlávky. It is a two-storey rehabilitation center with a gym and a partial basement. The thesis deepens the initiative of Thermal Pasohlávky, which plans to build a spa resort in the same section, combining elements of spa care, recreation and sports use. The object fulfills the function of a rehabilitation medical facility. The center is designed for up to 50 patients and is functionally divided into three parts. The first part consists of rehabilitation. We will find here several exercise rooms, hydrotherapy, electrotherapy, doctor's office with waiting room and reception. Rehabilitation also includes a gym with access to the terrace and park. On the second floor we can find specialized department of ergotherapy for people with different types of disabilities and second functional part of the bulding designed for staff facilities. It is made up of staffing facilities, dressing rooms, offices and meeting rooms. The third functional part consist from the technical background of the building and is located on the ground floor. The object is designed as a wall system, built from sand-lime bricks km beta Sendvix and insulated with the ETICS thermal insulation made from mineral wool. Horizontal supporting structures are designed as reinforced concrete. The entire building is roofed with a flat roof. Wooden windows and doors are used in the building to fill the holes. Before the building is a parking lot for employees and visitors of the rehabilitation facility. The design respects the principles of barrier-free solutions. The bachelor thesis is elaborated in the form of a project documentation for the execution of the construction.
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Návrh plánu marketingovej komunikácie š.p. SLOVTHERMAE, Kúpele Diamant Dudince pre sezónu 2015/2016
Jankovič, Michal
Bachelor thesis deals with the assessment of the marketing mix of LF Diamant, with an emphasis on marketing communication. It focuses on identify-ing the factors, that would ensure increasing the number of visitors in spa facilities. Attention is also focused on the assessment of the main competitors in the field of spa care. In order to understand the needs of current and potential clients of the company, there were used two questionnaires (103 and 201 respondents) and in-depth interviews with 6 clients of LF Diamant. Results from market research then allowed to formulate appropriate recommendations with the intention of raising the profile of the company on local and international market of spa tourism and increase number of clients in the company during off-season.
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Doporučení pro zvýšení návštěvnosti Lázní Luhačovice, a.s.
Urbánková, Petra
URBÁNKOVÁ, P. Recommendations for increasing the number of visitors of Lázně Luhačovice, a.s. Bachelor thesis. Brno: Mendel University in Brno, 2017. The bachelor thesis attempts to determine appropriate recommendations that would lead to increased number of visitors of Lázně Luhačovice, a.s. It also deals with the current situation in the spa tourism market and with the evaluation of factors affecting the traffic of clients of health insurance companies and private clients. The thesis further identifies the main obstacles that discourage potential visitors from visiting the spa. To find out the wishes and preferences of both cur-rent and potential spa guests, primarily the results of two questionnaire surveys (n1 = 141, n2 = 177 respondents), 50 in-depth interviews with clients and internal materials of the company were used. Based on the survey results appropriate recommendations were proposed to increase the company´s visibility in the spa tourism market and to increase the number of visitors in the spa during the season and off-season.
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Ekonomické přínosy lázeňského cestovního ruchu pro město Janské Lázně
Hanyšová, Adéla
This bachelor thesis is focused on economic benefits of spa tourism for the town of Janské Lázně. Review of literature describes tourism and related terms, spa and its benefits, basic economic indicators and marketing in spa tourism. In the practical part there is an assessment of the tourism potential in Janské Lázně, analysis of economic benefits through local fees, employment and economic results of the State Health Spa, Janské Lázně, a questionnaire survey focused on the quality of spa services and SWOT analysis. Conclusion contains recommendations for increasing the economic benefits for the town of Janské Lázně.
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Ekonomická situace lázeňství v České republice
Cahová, Markéta
Diploma thesis on topic Economic situation of balneal care in the Czech Republic was arised as reaction to ordinance No. 267/2012. Many balneal equipment have caused the economic problems, although regulations was medical character. The aim of this Diploma thesis is evaluate economic situation balneal care in the Czech Republic, to assess the effectiveness of the legal change over time 2004 – 2013. Assessment of the balneal care is carried out by selected health indicators. A significant part of the practical part is also devoted to case study to compare disability benefits with balneal care paid from public health insurance. The aspect evaluated indicators was lower burden of public expenditure. The Diploma thesis ends with evaluated impacts ordinance No. 267/2012 and proposed references to support balneal care in the Czech Republic.
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Rehabilitation centre, Pasohlávky
Skříčková, Alžběta ; Císař, Lukáš (referee) ; Müller, Jan (advisor)
The diploma thesis deals with the design of a rehabilitation center, which is located in the cadastral area of the village Mušov on the border of the village Pasohlávky. It is a two-storey rehabilitation center with a gym and a partial basement. The thesis deepens the initiative of Thermal Pasohlávky, which plans to build a spa resort in the same section, combining elements of spa care, recreation and sports use. The object fulfills the function of a rehabilitation medical facility. The center is designed for up to 50 patients and is functionally divided into three parts. The first part consists of rehabilitation. We will find here several exercise rooms, hydrotherapy, electrotherapy, doctor's office with waiting room and reception. Rehabilitation also includes a gym with access to the terrace and park. On the second floor we can find specialized department of ergotherapy for people with different types of disabilities and second functional part of the bulding designed for staff facilities. It is made up of staffing facilities, dressing rooms, offices and meeting rooms. The third functional part consist from the technical background of the building and is located on the ground floor. The object is designed as a wall system, built from sand-lime bricks km beta Sendvix and insulated with the ETICS thermal insulation made from mineral wool. Horizontal supporting structures are designed as reinforced concrete. The entire building is roofed with a flat roof. Wooden windows and doors are used in the building to fill the holes. Before the building is a parking lot for employees and visitors of the rehabilitation facility. The design respects the principles of barrier-free solutions. The bachelor thesis is elaborated in the form of a project documentation for the execution of the construction.
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Coordinated Rehabilitation for Recurrent Respiratory Diseases of Children
HAKOVÁ, Lenka
Respiratory diseases are ones of the most common diseases, which are treated by general practitioners. Not only the right diagnosis is essential, but the treatment as well. The treatment of respiratory diseases is usually long-term and often requires repeating. Health treatment of young children in a spa improves their life and health quality, inclusion in a collective of similar aged children, reduces complications of their disease, doses of medicine and highly reduces the risk of development of a chronical disease in adulthood. The aim of this thesis is to chart the use of coordinated rehabilitation in spa Lázně Luhačovice, a. s. and to survey coordinated rehabilitation awareness of spa medical and non medical personnel and children's accompaniment. Three hypotheses were set. Hypothesis 1: Children's accompaniment, who has been to spa health resort repeatedly percieves the care of his child as coordinated unlike the one who has been to spa health resort just once. Hypothesis 2: Medical staff of children spa health resorts percieves the most the medical treatment part of coordinated rehabilitation in contrast with non medical staff. Hypothesis 3: Children's accompaniment is satisfied the most with the medical treatment part of coordinated rehabilitation unlike the pedagogical and social one. A strategy of quantitative research was used, data was gathered by standardized questionnaires in June and July 2015. The standardized questionnaires were given to two different research groups. First one was spa health resort personnel, second one children's accompaniment in the spa Lázně Luhačovice, a. s. Based on statistical calculations the hypotheses can not be rejected, the results are not statistically significant. From the data obtained from the questionnaires, it is noticable that from the spa health resort medical and non medical personnel point of view, there is percieved only the part, which they provide. On the other hand, from the children's accompaniment point of view the rehabilitation is percieved as coordinated in all the parts provided. It is thanks to the fact that the accompaniment, who is in the spa health resort on the expenses of health insurance company, can see all the parts of coordinated rehabilitation as they undergo it together with their children. This thesis contributes to widening awareness of using parts of coordinated rehabilitation in children repeated respiratory diseases treatment, which are provided in facilities of spa Lázně Luhačovice, a.s. and in other health resorts, where there is this kind of care provided as well.
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The influence of complex spa treatments on the return to work process
FORST, Lukáš
The aim of this work is to find out the effectiveness of comprehensive spa treatment therapy focused on the musculoskeletal system. I tried to map out the influence of medical methodologies used in spa facilities, specifically in Berta Spa Třeboň, and patients´ return to work. In the past few years spa treatment is a frequently discussed topic not only because of the recent change in the list of indications. At present there are 35 spas in the Czech Republic which have to fulfill strict requirements to ensure maximum beneficial effect in rehabilitation, resocialization, prevention and supportive treatment. Lately many people are seeking spa facilities rather only for relaxation and so the spas are losing the primary purpose. Spas have mainly curative effect and are used as a prevention as well as a treatment. Spa treatment is or should also be the last treatment before the end of incapacity. Incapacity is a significant topic in the current health and social issues. The average incapacity/sick leave then becomes also an important economic factor.
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Analysis of the Economic Situation in the Spa Czech Republic
Vojáčková, Šárka ; Vopátek, Jiří (advisor) ; Blažek, Martin (referee)
The subject of this diploma thesis is to analyse economic situation of the spas in The Czech Republic during the period of 2005 to 2014. The aim of this thesis is based on time series analysis to evaluate the economic situation of the spas in the Czech Republic and analyse the impact of changes in the indication list caused by Decree No. 267/2012 Coll. and Act No. 1/2015 Coll. In diploma thesis were used the methods of vertical and horizontal analysis to illustrate the development trends. The degree of influence of selected descriptors was measured by the correlation coefficient and the results are summarized in correlation matrix. The results of this analysis show significant changes in the structure of spas patients according to payments, what brought a series of negative impacts for the Czech spas. The negative effects of legislative changes in the spas industry in this period clearly exceeded positives.
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Návrh plánu marketingovej komunikácie š.p. SLOVTHERMAE, Kúpele Diamant Dudince pre sezónu 2015/2016
Jankovič, Michal
Bachelor thesis deals with the assessment of the marketing mix of LF Diamant, with an emphasis on marketing communication. It focuses on identify-ing the factors, that would ensure increasing the number of visitors in spa facilities. Attention is also focused on the assessment of the main competitors in the field of spa care. In order to understand the needs of current and potential clients of the company, there were used two questionnaires (103 and 201 respondents) and in-depth interviews with 6 clients of LF Diamant. Results from market research then allowed to formulate appropriate recommendations with the intention of raising the profile of the company on local and international market of spa tourism and increase number of clients in the company during off-season.
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